Knowledge takes many forms. Some of the most potent of these forms are all around us but are frequently ignored or at least taken for granted. The tools we use, the communities we inhabit, the data we collect and analyze, and the information we create, manage and exchange - all of these are forms, or expressions, of the knowledge that allow people to be productive.
Associated with all of these forms of knowledge can be found a common ingredient that is becoming increasingly topical - what we typically call "content". Despite the growing recognition that it is something that needs to be more systematically managed and leveraged, content remains a largely undefined concept and, despite this fact, an entire industry of technologies, standards and experts has arisen to help organizations manage content as a strategic asset. In this context, organizations, and especially organizations whose business can be described as knowledge-intensive, need help in navigating the forest of possible tools and methodologies so that they can get on with the business of creating, using and evolving content that makes a real difference in how they operate.
Understanding the true nature of content and developing effective strategies for its management and deployment is the focus of Gnostyx Research.
As this is an emergent field, the primary research activities being pursued take three different forms:
- Examining past projects to excavate important lessons about how content can be intelligently managed and leveraged;
- Articulating frameworks, both architectural and managerial, that can be deployed to guide future projects; and
- Designing and developing tools and techniques that help content initiatives achieve higher levels of success than have typically been seen in the past.
In parallel with the primary research activities, Gnostyx Research performs customer projects, all with the goal of helping organizations design, manage and leverage content more intelligently and more effectively.